Hi, I’m Andi Rosadi, a UI/UX Designer with 5 years of creating thoughtful experiences with the combination of design, business and marketing. Passionate about crafting experiences that balance business goals with human needs.
My Experience
5
Years of Experience
5
Years of Experience
5
Years of Experience
TRANS TV
UI/UX Designer
2021 – Present
· Led design of a Web & Mobile HRIS platform (Android & iOS) used by 10,000+ employees across 50+ business units (Trans TV, CNN, CNBC, Detik.com), improving task completion time by 25% through intuitive workflows. · Architected candidate‑assessment and promotion modules—integrated Figma prototypes with development, reducing design‑to‑dev handoff time by 40%. · Spearheaded “Allofest Recruitment” portal for CT Corpora’s 50+ subsidiaries, increasing applicant throughput by 60% and automating email invitations. · Single‑handedly designed a Career App used by 10,000+ employees post‑launch, driving a 35% bump in internal promotion applications. Tools: Figma, Notion · Methodology: Agile/Scrum
TRANS TV
UI/UX Designer
2021 – Present
· Led design of a Web & Mobile HRIS platform (Android & iOS) used by 10,000+ employees across 50+ business units (Trans TV, CNN, CNBC, Detik.com), improving task completion time by 25% through intuitive workflows. · Architected candidate‑assessment and promotion modules—integrated Figma prototypes with development, reducing design‑to‑dev handoff time by 40%. · Spearheaded “Allofest Recruitment” portal for CT Corpora’s 50+ subsidiaries, increasing applicant throughput by 60% and automating email invitations. · Single‑handedly designed a Career App used by 10,000+ employees post‑launch, driving a 35% bump in internal promotion applications. Tools: Figma, Notion · Methodology: Agile/Scrum
TRANS TV
UI/UX Designer
2021 – Present
· Led design of a Web & Mobile HRIS platform (Android & iOS) used by 10,000+ employees across 50+ business units (Trans TV, CNN, CNBC, Detik.com), improving task completion time by 25% through intuitive workflows. · Architected candidate‑assessment and promotion modules—integrated Figma prototypes with development, reducing design‑to‑dev handoff time by 40%. · Spearheaded “Allofest Recruitment” portal for CT Corpora’s 50+ subsidiaries, increasing applicant throughput by 60% and automating email invitations. · Single‑handedly designed a Career App used by 10,000+ employees post‑launch, driving a 35% bump in internal promotion applications. Tools: Figma, Notion · Methodology: Agile/Scrum
Batterspoon
Graphic Designer (Freelance)
2024
· Developed brand identity—logo, color palette, and packaging concepts—for a premium artisan‑cookie line. · Designed branded assets (product shots, promotional banners, highlight covers) aligned with the artisan‑cookie identity · Crafted visual content for Instagram, developing posts and stories. Boosted average engagement rate to 6%. Tools: Adobe Photoshop · Illustrator · Figma
Batterspoon
Graphic Designer (Freelance)
2024
· Developed brand identity—logo, color palette, and packaging concepts—for a premium artisan‑cookie line. · Designed branded assets (product shots, promotional banners, highlight covers) aligned with the artisan‑cookie identity · Crafted visual content for Instagram, developing posts and stories. Boosted average engagement rate to 6%. Tools: Adobe Photoshop · Illustrator · Figma
Batterspoon
Graphic Designer (Freelance)
2024
· Developed brand identity—logo, color palette, and packaging concepts—for a premium artisan‑cookie line. · Designed branded assets (product shots, promotional banners, highlight covers) aligned with the artisan‑cookie identity · Crafted visual content for Instagram, developing posts and stories. Boosted average engagement rate to 6%. Tools: Adobe Photoshop · Illustrator · Figma
North Creative Agency
Graphic Designer
2021 – 2022
· Designed over 200 social‑media campaigns (Instagram, Facebook ads) for FMCG clients (Forisa, Tropical Oil, Forvita), achieving average engagement rates of 4.5%. · Developed landing‑page assets and website mockups, contributing to a 15% increase in client conversion. Tools: Adobe Photoshop, Illustrator, Figma
North Creative Agency
Graphic Designer
2021 – 2022
· Designed over 200 social‑media campaigns (Instagram, Facebook ads) for FMCG clients (Forisa, Tropical Oil, Forvita), achieving average engagement rates of 4.5%. · Developed landing‑page assets and website mockups, contributing to a 15% increase in client conversion. Tools: Adobe Photoshop, Illustrator, Figma
North Creative Agency
Graphic Designer
2021 – 2022
· Designed over 200 social‑media campaigns (Instagram, Facebook ads) for FMCG clients (Forisa, Tropical Oil, Forvita), achieving average engagement rates of 4.5%. · Developed landing‑page assets and website mockups, contributing to a 15% increase in client conversion. Tools: Adobe Photoshop, Illustrator, Figma
Bank Sulselbar
Graphic Designer (Freelance)
2021
Produced targeted email‑blast and banner ads for Sulselbar Digital Banking, boosting click‑through rates by 20%. Tools: Adobe Photoshop, Illustrator, Figma
Bank Sulselbar
Graphic Designer (Freelance)
2021
Produced targeted email‑blast and banner ads for Sulselbar Digital Banking, boosting click‑through rates by 20%. Tools: Adobe Photoshop, Illustrator, Figma
Bank Sulselbar
Graphic Designer (Freelance)
2021
Produced targeted email‑blast and banner ads for Sulselbar Digital Banking, boosting click‑through rates by 20%. Tools: Adobe Photoshop, Illustrator, Figma
Garis Tengah Coffee
Graphic Designer (Freelance)
2021
· Developed brand identity—logo, color palette, and packaging concepts—for a Coffee Shop. · Designed branded assets (product shots, promotional banners, highlight covers) aligned with the identity · Crafted visual content for Instagram, developing posts and stories. Tools: Adobe Photoshop · Illustrator · Figma
Garis Tengah Coffee
Graphic Designer (Freelance)
2021
· Developed brand identity—logo, color palette, and packaging concepts—for a Coffee Shop. · Designed branded assets (product shots, promotional banners, highlight covers) aligned with the identity · Crafted visual content for Instagram, developing posts and stories. Tools: Adobe Photoshop · Illustrator · Figma
Garis Tengah Coffee
Graphic Designer (Freelance)
2021
· Developed brand identity—logo, color palette, and packaging concepts—for a Coffee Shop. · Designed branded assets (product shots, promotional banners, highlight covers) aligned with the identity · Crafted visual content for Instagram, developing posts and stories. Tools: Adobe Photoshop · Illustrator · Figma
With Kopi & Duduksebentar Podcast
Creative Designer
2018 - 2020
· Crafted podcast cover art and social branding assets, growing listener base by 10%. · Designed packaging and campaign collateral for With Kopi, elevating brand recall in local markets. Tools: Adobe Photoshop, Illustrator, Figma
With Kopi & Duduksebentar Podcast
Creative Designer
2018 - 2020
· Crafted podcast cover art and social branding assets, growing listener base by 10%. · Designed packaging and campaign collateral for With Kopi, elevating brand recall in local markets. Tools: Adobe Photoshop, Illustrator, Figma
With Kopi & Duduksebentar Podcast
Creative Designer
2018 - 2020
· Crafted podcast cover art and social branding assets, growing listener base by 10%. · Designed packaging and campaign collateral for With Kopi, elevating brand recall in local markets. Tools: Adobe Photoshop, Illustrator, Figma
