Inside TRANSMEDIA: Crafting Scalable UX for a Multi-Platform Media Ecosystem
A deep dive into my work at TRANSMEDIA, where I designed and iterated user experiences across high-traffic digital platforms — from employee-facing HRIS tools to media content interfaces. This showcase highlights UX snapshots, design flows, and product decisions that shaped TRANSMEDIA’s internal and external digital touchpoints.
At TRANSMEDIA
I worked as part of a cross-functional product team focused on improving internal tools and digital infrastructure. My role spanned from research to design execution — balancing stakeholder needs with user-centered problem solving.
This section features visual snapshots and annotated flows from key projects I contributed to, including:
🧭 HRIS Web & Mobile (User & Admin Site)
Optimizing Employee Journeys and Admin Efficiency
Designed and streamlined the Human Resources Information System (HRIS) for both mobile and web platforms.
For employees: focused on request workflows, booking flows, supervisor lookup, and personalization
For admins: built a responsive and modular dashboard for managing user roles, approvals, and configurations
Highlights: Approval unification, organization structure visualization, and mobile-first UI improvements
🧪 TRANSMEDIA Assessment
Enabling Transparent Evaluation Through Structured Digital Workflows
Created a seamless UX for TRANSMEDIA’s internal assessment platform, allowing employees and evaluators to track performance, submit assessments, and review results easily.
Focused on clarity, data hierarchy, and mobile-accessible scoring systems.
Goal: Empower users with confidence and transparency in self & team evaluations
📈 Sales Monitoring System
Real-Time Sales Dashboard for Business Stakeholders
Built a clean and functional dashboard experience that allows real-time tracking of sales performance, targets, and campaign statuses.
UX emphasized data clarity, custom filtering, and role-based visibility for managers and field agents.
Result: Increased sales visibility and improved decision-making from top to bottom
💼 TRANSMEDIA Career
Modernizing the Career Portal with Clear, Friendly UX
Redesigned TRANSMEDIA’s career platform to attract talent while simplifying the application flow.
Included job listing navigation, multi-step application form UX, and employer brand infusion through visuals.
Outcome: Faster applicant flow, higher engagement with job postings, and better brand alignment
🛠️ Other Projects
Mini Explorations, Microtools, and Quick Wins
