Research

Based on the report by App Annie on the top shopping apps in Indonesia in Q3 2021, the market share percentages for the top 2 most used ecommerce mobile platforms in Indonesia were:

1. Shopee - Shopee had a 50% market share in terms of monthly active users (MAUs) and a 49% market share in terms of downloads among shopping apps in Indonesia in Q3 2021. It also recorded the highest average monthly time spent per user among shopping apps in Indonesia at 165 minutes.

2. Tokopedia - Tokopedia had a 24% market share in terms of MAUs and a 25% market share in terms of downloads among shopping apps in Indonesia in Q3 2021. However, it recorded a lower average monthly time spent per user compared to Shopee at 112 minutes.

It is important to note that market shares may fluctuate over time and may also vary depending on the specific metric being used for analysis

General Flow

1. User opens the App and is taken to the home screen.

2. User searches for the product they want to buy using the search bar or by browsing through the categories.

3. User selects the desired product from the search results or product category.

4. User views the product details, including price, seller information, product description, and product images.

5. User selects the product variation (if applicable), such as color or size, and adds the item to their cart.

6. User views their cart, confirms the item details, and proceeds to checkout.

7. User selects the delivery address, delivery method, and payment method.

8. User reviews the order details, including the product, quantity, delivery address, delivery method, and payment method.

9. User confirms the order and makes the payment.

10. User receives a confirmation message and can track their order in the "My Orders" section of the app.